Sunday, November 3, 2019

Aircraft maintenance eng - Aircraft Maintenance procedures -scenario Research Paper

Aircraft maintenance eng - Aircraft Maintenance procedures -scenario for systems integration - Research Paper Example rding the aircraft’s system failures, system integration, Crew Resource Management, and tech recorders among others were evaluated, and the following information regarding the situation were summarized. The aircraft (Airbus A380) departed Changi International Airport for Sidney, Australia on November 4th, 2013 at 01:57 hours UTC. This aircraft (Airbus A380 whose registration number is VH-OQA) carried a total of 469 passengers (that is, 440 passengers and 29 members of crew) (ATSB 2010). During that day of flight, the weather was favorable, and was described by the metrological department of Changi International Airport as a clear and sunny Singapore day. After an approximate of 6 minutes after the takeoff of the plane (that is, at 02:02 hours UTC), and as the aircraft was climbing 7000 feet over Bantam Island in Indonesia, it was reported that the crew members hard a number of loud banging sounds (ATSB, 2010). These banging sounds were followed by ECAM (Electronic Centralized Aircraft Monitor) messages. These alerts were more than 50 in number and indicated that the aircraft’s Number 2 engine experienced a catastrophic failure. Immediately, the crew members initiated holding pattern then started to diagnose the problem. After approximately 50 minutes (that is at 14:52 UTC) the crew members made a decision to return to Changi International Airport in Singapore and attempt to land (ATSB 2010). At 16:32 hours UTC, the crew members managed to land the aircraft successfully with only one engine operating fully, with a maximum landing weight (MLW) of more than 50000 pounds, and in absence of the aircraft’s anti-lock brakes. In addition, the aircraft was stopped at distance of approximately 450 feet from the run way end (ATSB 2010). The disintegration of engine number 2, as indicated by investigations, produced a number of debris that struck (hit) the aircraft’s fuselage. Pieces of IP (Intermediate Pressure) turbine disc penetrated the aircraft’s left wing

Friday, November 1, 2019

Wrist Tendinosis among Blue-Collar Workers Article

Wrist Tendinosis among Blue-Collar Workers - Article Example The report tries to show a study of this problem among those who have blue collar jobs. The report involved the study of workers who had performed jobs involving hand intensive manual work and were involved in more than four tasks in the day. The whole study took 28 months and it was designed to investigate the occurrence of musculoskeletal disorders and factors which cause the problem at workplaces. The interview assessed several aspects of work, these included the following; history about previous employment, organizational factors, and pain in various parts of the body especially the upper body and the wrist. During the process of doing the research, a physical medical examination was conducted on the arm and the interview was conducted in the language that the participants preferred. The physical examination was conducted by a licensed physical therapist and it involved identification of eleven disorders that are related to the wrist. Main signs that were identified during the examination included: swelling, redness, crepitance of the wrist as well as tenderness to palpation. After the initial physical examination had been conducted, a periodic follow up was done after every four months. The interview involved collecting information about changes in jobs, for instance, change in stress, tasks and also over time. Conditions of the wrist were also checked to asses whether there were any changes in the level of pain. The ability of the wrist to conduct work, type of medication that the workers were using and healthcare were also inquired. After the research, survival analysis was conducted the entire variable in the data. The variables were divided into tertiles on the basis of the number of cases, that is, the highly exposed, medium and low exposure groups.

Wednesday, October 30, 2019

Marketing Communications on The Smartphone Market Essay - 1

Marketing Communications on The Smartphone Market - Essay Example This research will begin with the statement that integrated marketing communications refer to systems used to plan communications in such a way as to benefit a business by disseminating its marketing campaigns more effectively and thereby lessening its marketing expenses. By integrating marketing structures such as social media avenues, advertising, telemarketing, and direct sales, one can bring more consistency and clarity into the message that is aimed at consumers. Mobile phone companies are constantly seeking an edge in the hyper-competitive mobile phone market by either increasing access speeds or introducing ever more robust application systems into their products. Naturally, these changes inspire marketing executives of mobile phone companies to come up with tactical and strategic marketing plans that allow them to be able to engage potential consumers through the different mobile platforms that are created. Google Inc. created an operating system, Android, that immediately ga ve it an edge in the Smartphone market. Its marketing scheme has played a great role in sustaining its competitiveness. Product- Google Inc. uses different marketing concepts to market the Android-iOS in different regions of the world. Since Google launched the first Android system in 2008, the product has remained in high public demand due to the regular addition of aspects such as features and apps (applications) which are frequently updated and enable customers to use them. For instance, customers with a preference for touch screens or ‘qwerty’ screens can use Android as it has both applications. In addition, customers who wish for widescreen displays can also use the android system. Price - In regards to price, Google’s customers are able to change their budgets to suit customized android systems with their preferred features. The vast majority of android retailers sell the system for less than 100$ with all its features and benefits included. This is far che aper than what the systems created by Apple and Nokia retail for. Promotion - The android is a well-known and highly esteemed brand. These characteristics differentiate it from other competitors. Furthermore, Google has invested in promotional campaigns that include using the print media, television advertising, and the internet to reach mobile phone users.

Monday, October 28, 2019

Analysis of Characters of Chaucer and Austen Essay Example for Free

Analysis of Characters of Chaucer and Austen Essay In contrast, during the Hanoverian period during which Austen lived, society was based on the material possessions of an individual (or their future inheritance), family connections, and marriage. Chaucer outlines his time period through his characters: the church body through the Friar, and the working class through the Plowman. Likewise, Austen uses her protagonist, Mrs. Bennet, to mock how people of her own social class behaved during her era. Chaucer uses the Friar to demonstrate the immoral nature of the church during his time. One of the groups of people that Chaucer satirizes is the clergy. Amongst them, he attacks the character of the Friar as corrupt and dishonest. Historical evidence shows that friars were more often than not very corrupt and schemed to obtain worldly goods such as money. Many friars â€Å"came under wider criticism for worldliness and immorality† (Christianity†¦). They acted as if they had no money, but were in actuality living a fairly luxurious life. Chaucer compares the coat of Hubert, the Friar, to that of â€Å"a lord or like a pope. Of double worsted was his semi-cope† (Chaucer 8). Hubert was also â€Å"rounded like a bell†, indicating that he had enough food to eat, and did not necessarily have to beg for sustenance (8). Once at the house of a crippled man, the Friar asks for food. Now, dame, said he then, je vous dis, sans doute, Had I of a fat capon but the liver, And of your soft white bread naught but a sliver, And after that a pigs head well roasted (Save that I would no beast for me were dead), Then had I with you plain sufficiency. I am a man of little gluttony. My spirit has its nourishment in the Bible†. (313) This statement by the Friar epitomizes the relationship of the common people to those of the church at this time: while pretending to not have or need a lot, the clergy will steal from the lower class. â€Å"[The Friar] uses his position in the church to get money† (The Frior†¦). The middle class however, does not mistrust the church body as shown by the Plowman. In contrast to the corrupt church, Chaucer demonstrates the honesty and piousness of the middle class through the Plowman during the Post-Classical period*. Even though the church was trying to extract money and goods from his class, the Plowman â€Å"paid his taxes, fully, fairly, well, / Both by his own toil and by stuff he’d sell†, meaning that he trusted the church and was honest (Chaucer 15). â€Å"Chaucer here negates the commonly held perception of the peasant’s supposed hatred of the church† (FREE study†¦). Chaucer writes that the Plowman was a good Christian follower as he uses the two greatest commandments to describe the Plowman: â€Å"He loved God most, and that with his whole heart/ †¦ / And next, his neighbor, even as himself (Chaucer 15). The Plowman also â€Å"[lived] in peace and perfect charity†, another allusion to the teachings of Jesus Christ as written in the Bible. Another example of his piousness is shown when Chaucer writes that â€Å"[he’d] thresh and dig, with never thought of pelf, / For Christ’s own sake, for every poor wight, / All without pay, if it lay in his might† (15). The fact that the Plowman did not think of pelf, or money gained in a dishonest way, shows how he was not materialistic like the clergy. Chaucer also states that the Plowman would work (without thinking of gaining money) for the sakes of Jesus Christ and those poor, and less fortunate without receiving money. Although people of this period could live while not thinking about money for the sake of charity, money was one of the main focuses for people, especially women, in Jane Austen’s time. Austen demonstrates through her character, Mrs. Bennet, the narrow-mindedness of women of this era. Jane Austen was born into a family of the landed gentry: a social rank consisting of landowners who did not have to work, and could live solely off the rent income. Austen’s novel, Pride and Prejudice, was written about those in this social class, and their interaction with others in society. Mrs. Bennet directly personifies the women of her time as â€Å"she [had] five daughters, and finding them husbands [was] ‘the business of her life’† (Reef 88). â€Å"[Marriage] was the only honourable provision for well-educated young women of small fortune † (Austen 106). As Mrs. Bennet was very much occupied with seeing her daughters married, she â€Å"seemed incapable of fatigue while enumerating the advantages of the match† (124). This match refers to her eldest daughter possibly getting married to a man who has recently rented a house near Mrs. Bennet’s own and was â€Å"so rich† (124). From today’s standpoint, this point of view and way of living seems very materialistic, it is actually a very practical way to think for this time period. As property at this time was only passed down to male heirs, it is very understandable that Mrs. Bennet was so focused on marrying her daughters off to rich men because she and her husband (Mr. Bennet) had five daughters and no sons. This meant that the family property and money would go to a male cousin once Mr. Bennet died, and the females of the family would be turned out onto the streets. Another example of the time being reflected by Mrs. Bennet is the fact that she took her daughters to balls. Balls were common social events and a place where many women went for entertainment and in hope that they might find a husband. Because they learned from their mother, Mrs. Bennet’s daughters â€Å"[talked] of nothing but soldiers and balls† (Reef 90). Popular culture was also reflected through Austen’s character. Both Austen’s character (Mrs. Bennet) and Chaucer’s characters (the Friar, Hubert, and the Plowman) use traits of how different people acted in different times to show an in-depth picture of society at that time. It is through writing that readers and historians alike can catch a glimpse of what the social order looked like at the time. This thought provokes the following question: Which author(s) will the future generations read and what will they tell us about our society?

Saturday, October 26, 2019

Man-of-war :: essays research papers fc

Man-of-War The Portuguese man-of-war if a member of the Kingdom Animalia, phylum Cnidaria(1), class Hydrozoa, order Siphonophra, the genus Physalia, and the species Physalia(2). The man-of-war is not an actual jellyfish, but a Siphonophor. Also the man-of-war is not a single organism. It is made up of many different organisms that work together. These organisms are called polyps. The Portuguese man-of-war is usually found in the Northern Atlantic gulf stream. It can also be found in the tropical and subtropical regions of the Indian and Pacific Oceans. The man-of-war will usually travel in groups, that may contain up to one thousand members. The main portion of the man-of-war's body is an oblong gas-filled bladder. The bladder is usually nine to thirty centimeters long, and is a translucent pink, blue, or purple. On top of the bladder is a crest. This is to catch the wind, and move the man-of-war along. Below the bladder, hang long stringy tentacles, that can reach a length of up to fifty meters. The tentacles are made-up of three different types of polyps. The names of these three polyps are: dactylozooid, gonozooid, and gastrozooid. The polyps are the parts that: capture prey, digest prey, and reproduce. The dactylozooids have cells called nematocysts(3). The nematocysts release a toxin(4) into anything that they come into contact with. The gastrozooids then attach to the dead/stunned victim, and spread over it. They digest it, and transfer food to the rest of the man-of-war. Last, the gonozooids create other polyps. The means by which the man-of-war reproduces, however, is not yet understood. The fish Nomeus gronvii lives among the tentacles of the man-of-war. This fish, which is eight centimeters long, is mostly immune to the man-of-war's toxin. It will eat the tentacles, which will grow back, as its main source of food. Although it is mostly immune to the man-of-war's toxin, the man-of-war will sometimes end up eating it. The enemies of the man-of-war are the Nomeus gronvii, and the loggerhead turtle. If you were to get stung by a man-of-war, you would experience a very painful sensation where you got stung. The toxin that the man-of-war uses blocks nerve conduction. This causes a severe systematic syndrome. This is accompanied by a fever, possibly shock, and interference with heart and lung functions. Bibliography "Portuguese man-of-war," Encyclopedia Britannica. 1988, University of Chicago: Vol. IX, p.634-35 "Portuguese man-of-war," Animal Kingdom. 1972, United States of America: Vol. XVIII, p.88-93 Caras, Roger. Venomous Animals of the World. United States of America: 1974, p. 17-18 hillside.sowashco.k12.mn.us, http://hillside.sowashco.k12.mn.us/kaipo/invertebrate/welcomeinv.html, United States of America: hillside.sowashco.k12.mn.us, 1997 Microsoft Encarta 1996. Silicon Valley Ca., Microsoft Corporation, 1997

Thursday, October 24, 2019

Corporate social responsibility Essay

1) Corporate Ethics – The broad area dealing with the way in which a company behaves towards, and conducts business with, its internal and external STAKEHOLDERS, including employees, investors, creditors, customers, and regulators. In certain national systems minimum standards are required or recommended in order to eliminate potential conflicts of interest or client/employee mistreatment. 2) Board of Directors (BOD) – An appointed or elected body or committee that has overall responsibility for the management of a nonprofit or nonstock organization, such as a foundation, university or mutual fund. 3) Executive Officer – is generally a person responsible for running an organization, although the exact nature of the role varies depending on the organization. 4) Corporate Compliance – means having internal policies and procedures designed to prevent and detect violations of applicable law, regulations, rules and ethical standards by employees, agents and others. It involves legal risk management and internal controls. 5) Corporate Governance – refers to the set of systems, principles and processes by which a company is governed. They provide the guidelines as to how the company can be directed or controlled such that it can fulfil its goals and objectives in a manner that adds to the value of the company and is also beneficial for all stakeholders in the long term. 6) Corporate Responsibility – includes being consistent with ethical principles and conduct such as honesty, integrity and respect for others. By voluntarily accepting responsibility for its actions corporations earn their licence to operate in society. 7) Corporate Social Responsibility – is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. 8) Corporate Sustainability – is a business approach that creates long-term consumer and employee value by not only creating a â€Å"green† strategy aimed towards the natural environment, but taking into consideration every dimension of how a business operates in the social, cultural, and economic environment. Also formulating strategies to build a company that fosters longevity through transparency and proper employee development.

Wednesday, October 23, 2019

Success in Sales

Success in Sales (Willy Loman and Chris Gardner) â€Å"I don't know the key to success, but the key to failure is trying to please everybody† ~ Bill Cosby. Few needs of the person are greater than the need to be understood. To have a voice that is heard, respected and valued – to have an influence. Most of us believe that the key to influence is communication – getting your point across clearly and speaking persuasively.Initially the both characters -Willy Loman in â€Å"Death of the Salesman† and Chris Gardner in â€Å"Pursuit of Happiness† wanted to be understood and change their lives, so they can have influence on the world around them and became successful. But Willy Loman is hopelessly lost in his past. Chris Gardner lives today. He is not sure what tomorrow will bring but he knows that it`s up to him to change his future. His love for his little boy helps him survive and makes him stronger. Unlike Willy Loman Chris doesn`t predict his son`s f uture†¦but does what he can to make his son`s life brighter and happy.We can find some similarities between Willy Loman and Chris Gardner. They both work very hard to pursuit their dreams of a better life. Willy Loman drove many miles to try and sell things to maintain his family while Chris Gardner also would do anything to meet ends meet to help his family to survive. Willy Loman carried two heavy suit cases with him all the time, even though the business didn't go to well, his dedication to his family kept him going. Chris Gardner tried to do everything possible to sell his x-ray scanners so he could get the money to pay for apartment and family needs.Obviously Willy Loman loves his son Biff and wants him to have a successful life. It's quite sad that Willy favors one son over the other, but he still shows great fatherly love and care. He wants his son to succeed and become a big man, no matter what. Eventually after everything fails, Willy commits a suicide to get Biff mone y Oliver didn't give him. Chris also loves his little boy and endures many hardships to provide for him. He is trying to teach his son everything he knows, because he knows that the life might be rough for his son in future.Eventually Chris finds a new job opportunity so he can provide for his son. These both man have the same great desire to succeed in sales business. Willy Loman wasn't wrong, he had mental issues but appearance does play a big part in Salesman's life. Appearance is one of the major principles. His whole life Willy tried to please everyone, so he would be successful. But I think that eventually he became obsessed with his appearance†¦ Chris Gardner experienced minor success at the start of his carrier. But he never gave up, even in hard times; Chris took matters in his own hands and tried to sell remaining x-rays for money.Willy Loman and Chris Gardner may share some things in common, yet they are so magnificently different. They think differently, they have d ifferent values and motivations. Willy Loman`s story is a tragic story of the hopeful dream of one salesman that led to the damnation of an entire family. Willy is a man who is lost in the past and his mind is constantly tormented with the hopes and dreams he had years ago that have since fallen through. Chris Gardner lives his life today. His mind works hard to find ways to change his life for good. Chris doesn`t waste his time on talking about yesterday's achievements.Willy believes that all it takes to become successful is to be well liked. Chris Gardner does care about his appearance but prefers to practice good communication skills with everyone and knowledge of the business. Willy Loman had a dream that was not realistic; he also lied to his family. His pursuit of this dream led his entire family to live an illusion created by him – that they are better than everyone. In the end, he thought he had no choice but to kill him and try to make things better with insurance mo ney. Chris was always honest with himself and his family.For Gardner there were a lot of tense and hard moments to give up like losing an apartment and sleeping in a washroom with his son, but he kept his hard work and hopes to the very end†¦until he could say â€Å"this part of my life I call Happiness†Ã¢â‚¬ ¦ Trying to please everyone, to achieve success is not the key to sucess. You have to be yourself and judge situations in your life by your principles. People who try to be loved everyone eventually lose their principles and have no fundament to build upon. Appearance is a major factor of success in sales, you always have try to make a nice first impression.But appearance won't bring you success if you don't use intellect and be yourself. Willy Loman learned that the hard way which brought him into the grave; he tried to present himself as a successful, important and loyal man. Willy didn't know how to listen to others, and wanted the world to understand him. Chris Gardner worked very hard while staying true to himself and dedicated his son. Chris didn't present himself as someone he wasn't during interviews and tests, but he proved others that a man who can listen, and is trying to understand the world can be taught just about everything.