The Nature Versus Nurture Debate Sociology Essay

The Nature Versus Nurture Debate Sociology Essay Throughout the history of human existence, there have always been questions that have plagued man for centuries. Some of these questions are what is the meaning of life and which came first, the chicken or the egg. Within the past 400 years a new question has surfaced which takes our minds to much further levels. The question asked is whether nature or nurture has more of an impact on the growing development of people. It is a fact that a combination of nature and nurture play important roles in how humans behave socially. However, I believe that nature has a more domineering role in the development of how people behave in society with regards to sexual orientation, crimes and violence and mental disorders. Height, hair color, eye color and sex are just a few examples of ways our DNA has shaped us. But could it be possible that our DNA also affects the way we behave in society. It is possible that genetics affect us is more ways that we may have imagined. Dr. Peter B. Neubaur believes that shyness, eating disorders, obsessive behavior and psychological illness can all be traced back to our genetics.  Sexual orientation  is also believed to be derived from genes in our body which determine what sexual preference we prefer. Violence and other types of crimes can be linked back throughout a persons lineage to witness that other family members have been committed similar crimes without ever meeting one and other. Throughout our lives we have all been influenced by our environment and other outside forces. Our environment may change the way we think, act and behave in life. Since we are all products of our environment, it comes to no surprise that we, as humans, tend to behave in a society the same way others around us behave but at the same time we strive to find who we really are (Schaefer 73). Since birth, humans have always analyzed the world around them. With each day that passes, humans take in more and more information from the outside world. The information which humans obtain through their environment subconsciously influences the decisions people make throughout their daily life (Neubauer 16). On the other hand, our genetics also play a vital role in determining what type of person we are and what will we become.   Ã‚  Ã‚  Ã‚  Ã‚  The sexual orientation of a person has been a critical debate over the past several centuries. For several decades many people believed that nurture had a more profound impact on the sexuality of humans than did nature. Even the famous psychologist Sigmund Freud believed that sexual orientation was derived from nurture. Freud developed a theory which explains that at birth till the age of four every child is bisexual. When the child reaches the age of around four, he/she begins to learn to withhold their feeling for members of the same sex and start expressing those sexual feeling to members of the opposite sex. Freud proposed the idea that male homosexuality originates when this crucial developmental stage is hindered by some outside force also known as nurture. According to Freud, this can occur when either a chided is raised in a fatherless household or with an overbearing mother figure. However, when this idea was actually tested, it did not fall through as ma ny would expect it would (Steen 185). Since many years after Freuds passing, it has become apparent that nature holds a strong role in the development of sexual orientation of humans.   Ã‚  Ã‚  Ã‚  Ã‚  If nurture isnt the cause for sexual orientation then nature must be. According to Grant Steen, a professor at the University of California, Los Angeles, a large study was recently conducted which gathered gay males who have either identical or  fraternal twins  or adopted brothers. The goal of the study would be to see if genetics played a role in twins. At the end of the survey more than half of the  identical twins  of gay men were also found to be homosexuals. At the same time only about 22% of the fraternal twins were found to be gay and only 11% of the adopted brothers were gay. What these statistics show is that DNA plays a very important role in determining sexual orientation. Nature seems to have such a large impact on the sexual orientation of individuals that I feel that nurture has almost little or no effect on whether a person is homosexual or not.   Ã‚  Ã‚  Ã‚  Ã‚  If homosexuality is genetic then there should be a dramatic occurrence of homosexuality with families who have many homosexual relatives than to families in the general public who do not have homosexual relatives. Another survey was conducted in which 114 openly homosexual men were asked questions about the sexual orientation of their relatives. The study showed that homosexuality is indeed strongly clustered in some families; among the brothers of men in this study, the incidence of homosexuality was nearly seven-fold higher than in the population at large (Steen 197).  Homosexuality  can be considered hereditary because families with one gay relative are more likely to have others somewhere in their family lineage. Some skeptics may begin to raise the question that if homosexuality is genetic then there should be a gay gene in our DNA. After many studies, scientists have found that there is at least one gene which is responsible for homosexuality. Though this is not conclusive evidence because scientists still havent unlocked all of the DNA strands, scientists figure that with time and the advancement of technology we one day might be able to actually pin point this gay gene in DNA (Plomin 337).   Ã‚  Ã‚  Ã‚  Ã‚  Reporter  Jeff McMullen  of ABC interviewed  David Reimer  in May of 2000 who fell victim of a botched circumcision when he was only eight months old. The doctors at the time felt that David would be better off living the rest of his life as a girl. The doctors believed that the nurturing of a child and not nature would determine their psychological make-up. David explained to McMullen that throughout his entire childhood he felt out of place. It seemed that even though David grew up as a woman, inside he felt something was wrong. This interview strongly supports the idea that nature plays a vital role in determining sex. No matter how much of an effort was put in to surround Davids environment with feminine characteristics, it would not be strong enough to over come the resilient power of nature. From the time of conception, nature has already planed out many important factors which will effect our lives in so many ways. If nature does control our sexual preferences then it is possible that it could control many other facets of human existence. In the United States about twenty million crimes occur each year and most of the time the criminals are repeat offenders. One may begin to speculate whether society in the United States promotes crimes or are criminals born with the desire to commit these heinous crimes. According to Steen there is evidence from a large study of adopted children which shows that there is a tendency for children to reenact the criminal behavior of their biological parents. So even if a child was adopted and was raised in a house which had no  criminal activities, the child would be more likely to commit the same crimes as their biological parents which they have never met. This obviously disproves the notion that people are taught and raised to commit crimes. The East Coast sniper John Lee Malvo would hide in remote places all along the east coast and would shoot and kill people when the opportunity arose. Doctor Patricia Haensly believes that the DNA of John Lee Malvo differed from most peoples DNA. She came to the conclusion that most criminals are born with the genes that allow them to not think about the actions that they are coming are immoral. This is a very true statement because most people commit some type of crime, granted not murder but more along the lines of littering, but we tell ourselves that its not a problem and forget about it moments later. Murderers may feel the same way about killing as some people feel about littering. Nature also has a strong impact on domestic violence. In the United States over 18% of all homicides involved family members killing each other (Steen 228). This can lead to the deduction that just as the households which have one gay member are more likely to have other homosexually oriented family m embers; households which have one member who commits violent acts are more likely to have other family members who commit similar acts of violence. Sometimes nature cannot explain all the crimes committed in the United States. Some may feel that simply living in such an environment places young people at special risk of falling victim to aggressive behavior (Ferguson 81). For example, if a person is constantly surrounded by crimes and violence, then that person is more likely to commit the same crimes. However it may just be that people who live in bad areas would still commit those same crimes even if they resided in a low crime environment. Never-the-less your environment should not allow youre to commit the same crimes no matter how much crime is going on. If a person keeps committing crimes in a bad neighborhood then it is most likely that the DNA of that person convinces them that it is all right to commit murders. This explains why many people in jails in the United States are repeat offenders. One may begin to wonder if there is more to these criminals than what is on the surface Many mental disorders have been scientifically proven to be heritable. Manic-depression is a trait which is inheritable through family lineage. Many separate studies have arrived at the conclusion that identical twins are more likely to acquire manic-depression than do fraternal twins. In fact four out of every five twins tend to share the same types of mental disorders (Steen 141). One study found that risks of clinical depression are much higher in certain families than in others. Close relatives of those who are depressed are three times more likely to suffer from depression than people who dont have depression in their family history (Steen 147). This further secures the fact that nature plays such a crucial role over nurture in our lives and within our own families. There are some mental diseases such as  schizophrenia  which adults may suffer from which some people believed is cause from various problems in a persons childhood. This leads many so speculate that the roots of schizophrenia extend far back into childhood. Within the past ten years a discovery was made which scientists were able to link a gene on our chromosome to schizophrenia. This schizophrenic gene would be a dominant gene which means that if any person had this gene in their DNA then it is likely that he/she would suffer from schizophrenia. Even though more research needs to be done on the schizophrenic gene, it still provides us information which could one day lead to the solving of schizophrenia and many other devastating diseases (Steen 151). It has become clear that nature and nurture both play very important roles in how humans behave in a society. I feel that nature plays the more domineering role in the foundation of human existence. All though every day we are bombarded with outside forces, it is our internal make up that determines how we would react to our environment. Our environment only adds to what nature has given to us. If we use it in the correct ways then it will be beneficial to society and our selves. However, once the environment starts to turn to the ways of violence and crimes we can only assume that it will only have negative effects from any point you look at it.

Reflection On A Clinical Skill During Clinical Placement Nursing Essay

Reflection On A Clinical Skill During Clinical Placement Nursing Essay Sociopsychology: This essay will discuss Reflection on a clinical Skill during the clinical placement, using Gibbs template. The essay is divided into four main sections. It will first consider some definition of psychology and sociology; it will then go on to describe an incident from both psychological and sociological point of view. The third part will explain how to find solution for both incident, and then some conclusions will be drawn to show the best things should be done. Finally it is my reflection on clinical placement. Psychology is how patient feel, Psychology tends to emphasis the individual in contents, and it is not about how they think. Sociology is to do with relationships, which operate between people when they get together in groups. Sociology looks at how an individual operates from the contextual point of view. Class, ethnicity, religion, sex, disabilithy, age these kinds of things are sociology, and anxiety, stress, depression are psychology. The first Gibbs is about an old lady who was waiting for her x-ray in the room. She was lying on the table, and she was crying as a child. It has been explained already her situation and the psychology point of view of this patient and how factors like being in pain and stress or anxiety might affect her. So interpersonal and good communication skill would help this patient and also would help the radiographer to be more professional and the patient may accept their advice because patient belief that the healthcares are professional and competence and they have ability to treat them. The patient was suffering from the physical and emotional stress, and it is necessary to know what the stress is and how its impact on patient. Stress is unclear response of the body to any demand further on, and can have physically or psychologically effect. Stressors are the situations that can cause stress. Physical symptom of stress can faster heart beat, increasing sweating, dry mouth, tense muscle, diarrhoea, irritability and anxiety. Anxiety is the result of being emotionally stressed. (Edward 2006) Everybody experience stress in their life, but individuals are different and material circumstances are different. Therefore it is important to reduce stress from the patient, and it is our job as a radiographer to have a good communication with her, by using SOLER.try to sit squarely and with open position, lean forward and have nice eye contact with her and then relax (Egan, 2002).speak nice and clear, but not too slowly, and dont inflate the movement of your leap, Use natural facial expressions and gestures and do not to turn your face away from a deaf person.55 per cent of communication is body language (Mehrabian ,1970). In this case we need to use different way of communication, because she had a little bit difficulty with hearing, so get patient attention before starting to speak. Make sure the patient can see your face and watch your lip movement and facial expressions. Speak more slowly and keep your tones of your voice low, because older people tend to have more difficulty hearing high-pinched sounds. Older patient need more time to understand and respond. Be patient and ask them to repeat instruction. Explain the procedure for her, so she would be able to understand what is going on. It is good to put your hand on her arms, so you will show your empathy and how friendly you are. It can be calm patient down. Be familiar with patientsà ¢Ã¢â€š ¬Ã¢â€ž ¢ emotions. She had not been given enough information to know why she is there, if she had, she could not been so worried. Explain clearly so that she would be able to understand you, and give her right instruction. According to psychologists for the patient suffering from psychological and sociological problem, there are many factors that determine our behaviour such as the genes we are born with, physiological brain, nervous system. Cognitive system, thoughts, perception. The social and cultural environments in which we develop over time. Life experiences including those from childhood and personal differences including our IQ personality and mental health. Being alone would be one of the factors that may transmit to getting old and hopelessness. As we getting old, there tends to be a decrease in mobility and social relations, with a likely for loneliness and isolation. (Oxman et al. 1992). And now we are going to find sociological factors which might be affect her, including the psychology factors. We will consider her in terms of age, race, sex and disability. It is easy for women to be emotionally open. We can help sensible stress by change coping style and recognise it. Women are more likely than men to be diagnosed with mental illness; also they have poorer psychosocial health and use more psychotropic drugs for anxiety and depression than men. (moodle site) Psychology is essential for health care professional because it enable the radiography to understand and care after the patient more holistically.According to this, the old lady`s brain is not functioning well because she is getting older or she has other mental problem therefore she was acting like a child scaring and fearful. So, being old, her age, sex disability causes her to be anxious. The good communicate with her and make her assure that there is nothing to worry about it, could reduce her fear and anxious. The second Gibbs is about young lady, who had x-ray of her abdomen, but her husband was not happy to do her x-ray alone. They were from different country and different religion and culture. Her husband must stay outside the room, preferably in a waiting area; this is because of radiation safety. Also it allows the stuff to proceed without any interruption from family members. Dealing with family was difficult. Sometimes may need a family member to stay with patient. In this case it was better for husband to stay outside, because he had a kid with him, but he insists to be with her. Before doing any radiographic procedure is necessary to informed consent from patient .In these situations should given a clear explanation to them before the procedure. It would be because of their culture or might be having another reason. Naturally people as go into the hospital, they will experience some kind of stress. Anxiety can cause some individuals to be quiet aggressive when they will be asked i n emergency situation. They as you would expect experience fear and anxiety. In general Refugeesà ¢Ã¢â€š ¬Ã¢â€ž ¢ health-related behaviour and how they communicate with health professionals will be influenced by their culture and beliefs. To be able to perform an accurate consideration and offer knowledgeable and sensitive care, the health care professional must think the patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s religious and philosophy, as well as cultural background. Also to make them sure of what happens in x-ray room, explain the procedure to them, If we consider psychology views, both patient and her husband might be suffer from different type of depression, or stressed. In one hand, because the husband behaviour showed there is something that is afraid about it. Her husband was worried, angry and emotionally stressed, and in other hand may be they did not like doing their x-ray with male radiographer, because of their culture, and they might have personal or religious reason for not doing it alone. Generally we all have different way of engaging with different patient as a radiographer. Everybody has its value, expectation and beliefs. When individual entre a new country and new community they face many challenges in terms of adjusting to a new language, different customs and unfamiliar norms. These challenges may result in mental or general health problems. There is quite a lot of risk factor that put ethnic minority to suffer from mental illnesses. Generally in compare of general public, the health of people from ethnic minority is worse. Although there are some exeption. For the reason of many factors which affect their health. Lack of English, under or unemployment, being away from family, cultural differences and lack of social support, put people toward depression. (Journal of immigrant and minority health, New York: Feb. 2010, iss.1, pg.100) So again you need to have good communication with them. But In this case, may be eye contact is not welcomed, because they were Muslim, and in their culture direct eye contact is supposed as being impolite or bad-mannered, particularly between the old people. In Asian and Muslim culture hand gestures and eye contact should be avoided. Occasionally between Muslims people husband may be respond the question telling their wives. In addition in their culture, silence possibly will show accepting or authorization. So it is very important to have knowledge of other culture, when dealing with patient. (Ruth Ann Ehrlich, Joan A. Daly 2009) Therefore you need to introduce yourself to the patient. First impression you put on patient is very important , Give explanation clearly, be a good listener, be familiar with patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s emotions, control your personal emotions by developing better cultural competency ,and have familiarity with beliefs and practices of diverse groups, But it is very important to avoid stereotyping. Also it is very important to let them understand the LMP checked. For Certain radiographic procedure it needs to check LMP (last menstrual period). It is necessary to have fully understood the procedure and its risk and benefit, so that you can explain to the patient and answer their questions. The Ionising Radiation (Medical Exposure) Regulations IE (ME) R states that, every females of childbearing ability age must have their pregnancy status recognized if the abdominal area is region of interest in radiographic examination. Where suitable, the pregnancy and breast feeding status of a fema le patient must be established. From knees up to below the diaphragm is abdominal region for radiographic purposes. (Ball J, Moor A, Turner s, 2008). After check the LMP and when you are sure that she is not pregnant, give the patient instruction to have her x-ray. And ask for female radiographer for her to do her x-ray. And help put her husband lead gown or ask them to stay behind the screen, so that they will be protected against radiation. Additionally, an interpreter may be required, to help them get their job done. As a result, I should communicate more effectively and without any hesitant for both patient. Give them clear instruction and get help from radiographer staff. To know how to deal with patient in appropriate way, it is important to recognise their feeling, understand their problem and cope with different situation. Communication is very important. By using SOLER technique. Also be familiar with different culture and background, and respect everybody. . Avoid stereotyping patient. Stereotyping can direct you toward discrimination. (moodle site 2009).Also Remember to be assertive. What I have learnt using this reflective model, is that it has helped me to recognize that my knowledge is somewhat which I have to be proactive in. By writing this essay my reflection skill and my competence has developed. Now I feel more progress in personal and professional skills. Within clinical placement I have experienced how to face with different situation and different patient. Also how communication skills is useful as a professional radiographer to deal with patient and their families. In the future communicate clearly and with greater confidence. Show empathy to patient in appropriate way. Respect all in any age, any culture and any background. Nervous, hesitant, anxious, exited, that was me on my first week of placement, but now something different and in the future more professional.

Real Heroes in our Society Essay -- Hero heroes Heroic Essays

Real Heroes in our Society The Lone Ranger, Zorro, Batman, Superman are some of the characters that we stereotypically constitute as heroes. They are known to fight with courage without fear of death. They destroy the enemy within a blink of an eye. They fight using their own body strength, superpower, or some kind of weapon. They come to the rescue miraculously and leave without a trace. They are mysterious. We are unable to identify who they are underneath the masks and disguises. Yet, we praise them and ignore the real heroes that surround us regularly, ordinarily. â€Å"All of us †¦like to believe that in a moral emergency we will behave like the heroes of our youth, bravely and forthrightly, without thought of personal loss or discredit† (O’Brien 39). In other words, we are quite oblivious to the ordinary people of the world that are, in fact, the true heroes. These heroes are not the equivalents to the Lone Ranger or Superman; they might even flee instead of fight a dangerous situation. However, when they do fight, they fight with flesh and bone. They fight with emotions and tears. They fight with anger and fears. They fight with confusion. They fight for their country. They fight to avoid the shame and embarrassment. They fight because of obligations to the family, to the country, and to themselves. The heroes that come to mind through these descriptions are the ones fighting in uniforms. They are fighting in lands unknown. They are captured and tortured. They are young and naà ¯ve but they are obligated to perform their patriotic duties. They are the soldiers of my country, your country, and our country. They are the protagonists and characters of The Things They Carried, The Sorrow of War, and Crossing ... ...nd embarrassed with their true desires not to fight. There is no freewill at this point because they feel obligated to be the patriotic men. They are confused not knowing the reason for this war but that it is â€Å"to stop the Communists, plain and simple† (O’Brien 45). Unfortunately is it not plain and simple, even a million words would not be able to express the experiences that these young men endure. Unlike the Lone Ranger, the soldiers would rather flee due to the natural human instincts toward a dangerous situation. Yet, they suppress their true feelings and fight with all they have. As we can see, the ones that fight to help people that they hardly know are indeed the regular, normal, and everyday human beings. With this in mind, we cannot count on the Lone Ranger to come to the rescue; rather, the heroes are right before our eyes. They are an â€Å"everyman.†

The Regrets of a Time Gone By :: essays research papers fc

The Regrets of a Time Gone By Poetry is a language of understanding. The reader must be able to comprehend the various known connotations for words as well as be able to pick up on the uncommon and unknown meanings of words. Poets are masters of language. They constantly manipulate words to make a specific connotation fit the ideas and scenarios that they choose to describe. Therefore, poetry is a language that requires a reader to closely read and pay attention to certain aspects in order for he or she to understand the poet’s message. The poet, Robert Frost, takes the idea of a harvest and uses it as a metaphor to expound upon different aspects of life. In the poem, â€Å"After Apple-Picking,† Frost uses imagery, figurative language, and a reminiscent tone to demonstrate to the reader the various emotions and complications of life. What at first glance from the title seems to be a poem about picking apples is really a metaphor about retirement. The first idea the poem illustrates is that the speaker has no true desire to depart from his work. His â€Å"long two-pointed† ladder that still rest upon the same tree â€Å"toward heaven still† is a metaphor symbolizing his reluctance to leave and accept that the day is coming to an end (line 1)(line 2). He becomes unable to fulfill his last day’s work as though the completion of the task would make the finalization too real. He mentions the â€Å"barrel the [he] didn’t fill† and refers to â€Å"some apples that [he] didn’t pick† that still hang from â€Å"some bough† as though he is leaving something behind that he truly cares about or some matter of unfinished business (line 5). The speaker struggles between feelings of regret and feelings of satisfaction as he ponders his accomplishments and the opportunities that he let pass him by in life. His emotions run the gamut from lament to fulfillment as he slightly regrets the fact that he is â€Å"done with apple-picking now (line 6).† He mentions an â€Å"essence of winter sleep† present in the air which is easily interpreted as a sense of hibernation or a long restful and peaceful slumber that is sure to come very soon (line 7). Grounding this poem in reality reassures the fact that it is after a long day, or era, and the speaker is reflecting on all that has passed him by in that time.

Snow Falling On Cedars :: essays research papers

Snow Falling On Cedars Vs. Stranger In The Kingdom When I first read Howard Frank Mosher’s novel Stranger In The Kingdom I was astonished that something like that took place in Vermont. I have always been under the misconception that racism isn’t extremely prevalent in our local culture today. Once again my white American’s views were challenged when I read Snow Falling On Cedars, by David Guterson. The two books seem to me to be exactly the same story, only they occur about forty years apart from each other. The book are so synonymous with each other, that most of the characters are comparable. As the story of David Guterson’s book unfolds, we find ourselves looking through the eyes of a man that has lived on the island for most of his life. His name is Ishmael Chambers. Ishmael seems to be a perceptive child, and soon gets to know one of the island’s many Japanese girls, named Hatsue. As fate would have it, they fall in love with each other in Shakespeare-like-fashion. The problem of them coming from two different races of people forces them to be secretive about their relationship. When Hatsue is forced to move away because of WWII regulations, she ends her relationship with Ishmael, sending him into a life filled with jealousy and grief. Howard Frank Mosher paints the same portrait for us, only in a more commonly know setting. A black man and his son are cognizant of their color when they are forced to live in a town of solely white people. As the murder trial unfolds, we find out that the man’s son also has been having a relationship such as the one Ishmael and Hatsue had. He had been having "relations" with a white mail-order bride that had just arrived in town. They kept this secret because of the obvious problems it would have caused with the bigoted townspeople. In both stories, a love between two different people has evolved. Similar to each story the only reason the two young people were separated was due solely on the race and social standing. (The similarity to Romeo and Juliet here is amazing. I am beginning to think that all modern love stories are based on that play; West Side Story.) I believe that stories such as these will continue to happen indefinitely in the future. Ever since Columbus first set foot on the New World, racism and prejudice has been an issue.

Life Cycle of Bacteriophage

Life Cycle of Bacteriophage. Bacteriophage: Bacteria eating virus is called bacteriophage. Life Cycles: There are 2 types of lifecycles that occur in the bacteriophage: 1) Lytic Cycle 2) Lysogenic Cycle 1) Lytic Cycle: In lytic cycle, virus that is the bacteriophage causes lysis of the host cell. It is virulent phage. 2) Lysogenic Cycle: In lysogenic cycle, the bacteriophage does not cause lysis of host’s cell. It is avirulent phage. Lytic Cycle. Landing, Penetration and AttachmentTo infect a cell, a virus must first enter the cell through the plasma membrane and (if present) the cell wall. Viruses do so by either attaching to a receptor on the cell's surface or by simple mechanical force using tail fibers. Attachment is done with the help of receptors. Control The virus then releases its genetic material (either single- or double-stranded RNA or DNA) into the cell. In doing this, the cell is infected and can also be targeted by the immune system. This relation is called maste r-slave relation.Biosynthesis The virus' nucleic acid uses the host cell’s machinery to make large amounts of viral components. For DNA viruses, the DNA transcribes itself into messenger RNA (mRNA) molecules which are afterwards used to control the cell's ribosomes. The first polypeptides that are translated destroy the host's DNA. In retroviruses , an enzyme called reverse transcriptase translates the viral RNA into DNA, which is then translated again into RNA. Assembly New viruses are formed by the assembly of the different parts of the virus.After approximately 25 minutes, 200 new viruses are formed. Release Bacterial cell burst and the newly formed viruses are released from the host cell. Now, they are ready to attack new bacteria. Lysogenic Cycle. Landing The first step of lysogenic cycle is landing of the virus on the host’s cell. This is done by tail fibers. Attachment It is done with the help of receptors present on the surface of the bacterial cell wall. Penet ration For the penetration the tail fibers of the bacteriophage secrete special enzymes for the lysis of bacterial cell wall called, â€Å"lysozyme. Then by the contraction of tail fibers and sheath viral DNA is injected into bacterial cell. Incorporation Viral DNA after penetration becomes incorporated (inserted) into bacterial DNA. This state is called prophage and this relation is called â€Å"host-guest† relation. Bacterial Division Bacteria divides and the daughter bacterial cell receives the viral DNA. These bacterial cells having viral DNA are resistant to viral attack. Induction During lysogenic cycle when viral DNA detaches from bacterial DNA, and take control over bacterial DNA. Now, lytic cycle begins.

Lux Soap Marketing Project Essay

Executive Summary Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. UnileverÂ’s one of the most popular brand is LUX. They segments LUX.Â’s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4PÂ’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually break down the companyÂ’s market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Unilever Bangladesh has outsourced its distribution channels to third party distributors which allow them to distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. Other competing brands like Tibbet, Aromatic and Keya have started to have a strong consumer base, but LUX.Â’s product features distribution and promotional activities have created high brand loyalty for which it is still the market leader. Unilever, with the aid of its heavy promotional activities, has been able to penetrate the market. But the other producers in the industry are posing a  threat towards UnileverÂ’s market share as they have moved towards the rural masses of the population. Therefore, Unilever Bangladesh should undertake further steps such as moving towards the rural and/or poorer segment; attract children (by making a special product for kids) and other innovative promotional activities to retain its command in the industry. Chapter 1Introduction1.1 Unilever at a Glance:Unilever is one of the worldÂ’s largest and leading multinational companies; Unilever commenced their business activities on a larger scale by setting up their first factory in Netherlands, in the year of 1872. Operating in Bangladesh for over the last four decades the company is trying to significantly contribute towards the augmentation of the standard of living by bringing world class high quality products at the door step of their customers. The usage of Unilever products by over 90% of the people in Bangladesh stands a testimony to their successful operation. . Their array of products show that they produce household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, personal grooming, and tea based beverage products under worldwide famous brand names Wheel, LUX, Lifebuoy, Fair & Lovely, Pond’s, Close Up, Sunsilk, Lipton, Lipton Taaza, Pepsodent, All Clear, Vim, Surf Excel, and Rexona. 1.2 Objective of this report:This report is an outcome of an analysis of marketing strategies used by Unilever Bangladesh Ltd. The main purpose of the report is to find what strategies the company uses to market its world famous beauty soap, LUX, in Bangladesh; the positive and negative aspects of those strategies. The report further analyzes the position of Unilever Bangladesh Ltd. in the toiletry industry in comparison to its competitors. The report discusses the process of using market segmentation, target marketing, the product, pricing, promotional and distribution strategies and a competitive analysis. 1.3 Methodology of this report:For accessibility and availability of information we have chosen to work on the strategies of Unilever Bangladesh Ltd. As the company operates in the market with a huge number of products in different industries, we have decided to focus on one of their world wide  successful brands, LUX. Most of the information used in this report is from primary sources. The main source of information was the focus group discussion. In addition information was also collected from websites. Chapter 2Product Category, Market Segmentation, Target Marketing and PositioningThis chapter describes the category of the selected product. The chapter is organized into four sections. Section 1 states under which category the product falls. Section 2 describes how Unilever Bangladesh Ltd. differentiates the population and categorizes them into different segments. Section 3 analyzes which segment the company targets and why they target that specific segment. Finally section 4 describes the process through which the company tries to capture a place in the buyers mind i.e. the product positioning method. 2.1 Product Category:LUX falls under the category of toiletry product as a beauty soap. 2.2 Market Segmentation:The company claims that LUX is the highest selling beauty soap in Bangladesh. Moreover some survey reports also reveal the same result. Though LUX is the highest selling beauty soap in Bangladesh, it does not go for traditional mass marketing. Moreover as a beauty soap LUX does not even segment its market according to gender. The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. The company further differentiate the geographical segments according to Socio Economic Cluster (SEC) i.e. education and Income. The SEC divides the population in five segments starting from A to E, where A categorizes the highly educated and high income earners holders, and sequentially in descending order E categorizes the opposite. 2.3 Target Market:urban and sub urban middle class, and rural poor people are the largest part of Bangladesh population. A research carried out by Unilever Bangladesh reveals that urban rich people are more likely to buy imported and expensive products. Moreover rural poor people tend to buy cheap products even without evaluating its quality. However urban and sub urban upper middle and middle class people tend to buy affordable and quality products. LUX is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A, B and C, because they are assumed to be financially well-off and can afford to buy LUX. 2.4 Product Positioning:Unilever Bangladesh Ltd obtained a good position in the buyersÂ’ mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyersÂ’ mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%.Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. A positioning map of the company is shown Figure 2.2 (P-10) to describe LUXÂ’s position in the consumers mind on two dimensions, price and quality. It states that though in comparison to its competitors the pricing of LUX is same but consumers rate it as the product which gives them the highest quality. This positioning created a strong customer loyalty for LUX, for which it the market leader in the industry. Chapter 3Using the Tactical Marketing ToolsThis chapter describes the way Unilever Bangladesh Ltd. use the tactical marketing tools for marketing LUX in Bangladesh. The chapter comprises of four sections. 3.1 Product:LUX is an internationally renowned beauty soap brand of Unilever. Though manufactured in Bangladesh for the local market by Unilever Bangladesh Ltd, as an international brand, it maintains an international quality for the product. Formula given by Research and Development departments in foreign countries, LUX is produced in Bangladesh from imported raw materials like sodium soap, glycerol and different extracts according to flavors, coming from Unilever plants situated abroad. LUX is offered in Bangladesh in six different flavors which are: LUX Energizing Honey, LUX Golden Glow, LUX Nature Pure, LUX Orchid Touch, LUX Almond Delight and LUX Aqua Sparkle. Taking into account the convenience of its customers, the company manufactures all flavors of LUX in three different sizes, 40gm, 80gm and 120gm. 3.2 Price:Though Unilever Bangladesh gives its LUX customers a lot in terms of the product itself, it cannot provide a better pricing. This is due to some constraints in the beauty soap industry. Beauty soap is a product with a vulnerable demand in Bangladesh. A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit. Its prices are almost equal to its competitor. Company carries out research on competitorsÂ’ price and brand loyalty when it feels extreme necessaity of chaging price. The brand loyalty test is an exploratory research which is known as Brand Health Check-Up (BHCU). 3.3 Place:Unilever Bangladesh Ltd. has a huge distribution channel for LUX all over the country as its sales reach more than 10 million pieces a year. The company has six huge warehouses, one in each division of Bangladesh, where the product goes after they are manufactured at Kalurghat factory. The company does not use its own fleet of transport for distributing its product. However, it has outsourced its distribution process to various  third party distributors, exclusively dedicated to Unilever Bangladesh Ltd. These distributors then supply the product all over Bangladesh to a huge number of retailers. Even though LUX targets the urban and sub urban middle and upper middle class people they are distributing their products all over Bangladesh because of a recent increase in demand of its product to all segments of the population. 3.4 Promotion:Unilever Bangladesh undertakes huge promotional activities to promote LUX which has topped the beauty soap industry of Bangladesh. It spends almost 20% to 25% of its Net Proceeds from Sales (NPC) of LUX for promotional activities for LUX 1ItÂ’s certain annual promotional campaigns like LUX Channel i Superstar and LUX Channel i Annual Cinema Awards has made the product a part of the glamour world. Since the 1930s, over 400 of the worldÂ’s most stunning and sensuous women have been proudly associated with Lux advertisements. They do not only promote LUX in Bangladesh for the beauty conscious females, it also promotes the brand for males and the company proved that, by including world famous male celebrity Shahrukh Khan for their advertising campaign. Unilever Bangladesh Ltd spends a huge amount of money for promoting LUX through TV commercials, newspaper advertisements and billboards. Moreover it also undertakes small promotional campaigns at different schools, colleges, universities and recreational parks with winners of its Zonal Beauty Contests. Till now promotional activities of LUX has always been successful which has made it a household common name and helped it reach almost one billion taka sale value in the year 2004 2. Chapter 4Analyzing the Market for LUXFor better comprehension of Unilever Bangladesh, its marketing strategy, product quality, positioning and placement, we present here a comparative analysis of its competitors. This part of the report illustrates the market share of different companies in the beauty soap industry. 4.1 Market Share:The beauty soap industry in Bangladesh consists of only seven major producers. Unilever Bangladesh Ltd is operating in the industry  with its world famous brand LUX. Out of these giant companies Unilever Bangladesh Ltd is the market leader with a share of around 43%. market share of all the companies in the sector. Unilever Bangladesh Ltd is leading the market. The other competitors are very competitive among themselves but they cannot put a intense competition with Unilever Bangladesh Ltd, as they have market share much less than Unilever Bangladesh Ltd. Other companies in the industry are not as big as Unilever Bangladesh Ltd but they are posing threat to the company by a tendency of a gradual increase in their market share. Kohinoor Chemicals which is operating with the brand name Tibet is an extremely famous brand to the rural segment of the population and possess a significant share in that segment which is the largest population group in Bangladesh. Moreover Keya Cosmetics Ltd operating with the brand name Keya and Marks & Allys Ltd operating with the brand name Aromatic are also uprising brands to both the rural and sub urban segment of the population. Moreover a recent takeover of Aromatic by multinational consumer product giant MARICO who operates with famous brands in other industries like Parachute Coconut Oil is posing to be a threat to Unilever BangladeshÂ’s market share. Chapter 5ConclusionThe beauty soap industry of Bangladesh consists of a few producers in the industry. The demand for this product is very much vulnerable in terms of pricing. Unilever Bangladesh is providing LUX. at a price which is affordable to most of the people in the country. Beauty soap is an uprising product in Bangladesh as a greater portion of the population, both male and female, are now getting more beauty conscious. As a multinational company Unilever Bangladesh with heavy promotional activities, has been able to penetrate the market. With six different fragrances, three different sizes, international standard and high quality design, as a product, LUX has been highly successful over  the years. Its distribution process is highly efficient. Its promotional activities, like the beauty contest has been a milestone in attracting a huge number of customers. Overall with its marketing activities LUX has been a successful brand. The only place where rival companies are progressing is in giving customers redemption offers. Research revealed that Bangladeshi customers are highly attracted to this sort of offers. These offers are not sustainable in the long run but still it takes away a considerable part of LUXÂ’s sale in the short run. Chapter 6RecommendationIn this chapter the team would suggest some recommendations to Unilever Bangladesh Ltd. to adopt more successful operation in Bangladesh. Since a huge portion of the rural poor people is demanding LUX in recent days, Unilever Bangladesh Ltd should expand their target market also towards the rural people. They should also conduct different promotional activities in rural fairs and socially responsible promotional activities to attract rural consumers and social awareness . Because Lux has different skin type soap so now if they provide different types of beauty soaps for male and female soapunder the same brand name i.e. LUX it might increase their sales. Lastly, as Bangladeshi culture children have a huge say in shopping so they should also promote the product to children like their another brand “Dove”. These are the recommendations suggested by teem members to Unilever Bangladesh Ltd. to adopt for a more successful operation in Bangladesh with large market share. Bibliography 1.www.unilever.com•http://www.unileverea.com/ourbrands/personalcare/lux.asp•http://www.unilever.co.uk/ourbrands/personalcare/lux.asp2.www.unileverbd.com3.Report on “Competition Scenario in Bangladesh”, page 18, prepared by Bangladesh Enterprise Institute, July 2005.)4.http://www.gfk.be/ProductsAndServices/ConsumerDiagnosticTools/SpecialAnalyses/BrandHealthCheckUp5.http://en.wikipedia.org/wiki/Unilever6.http://ladytobaby.com/show.php?item=155